Cloud Computing Drives Revenue, but Many Midsize Business Are Left Curbside

Grazed from MidSize Insider. Author: Doug Bonderud.

It’s easy to talk about cloud computing, but often more difficult to realize this technology’s long-term benefits. Despite aggressive marketing by both tech giants and start-up companies, a recent market study found that small and midsize enterprises (SMEs) are by and large letting the cloud pass them by, even though it is finally starting to offer concrete return on investment (ROI). So what’s keeping companies away?

Lack of Knowledge

That’s the main reason midsize business IT have for avoiding the cloud, according to a recent survey by MYOB, as reported by the Herald Sun. The survey, which asked over 1000 midsize companies about their cloud use, discovered that 79 percent didn’t use cloud technology at all, with 27 percent citing lack of knowledge as the main reason…

The study also found, however, that over half of those using the cloud were more likely to have seen revenues rise in the past year than those without a cloud solution, and many other benefits accompanied this increase – remotely accessed data, reduced IT issues, and better overall security. Nonetheless, the vast majority of midsize businesses still choose to avoid the cloud, and MYOB chief executive Tim Reid notes, "Our research shows a disconnect between SME cloud usage and their understanding of it."…

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