Cloud Computing: Do you really want your CMO in charge of IT?

Grazed from GigaOM. Author: Barb Darrow.

It makes sense for the CMO to help pick which technology marketing uses — but marketing is just one of many departments of a company. In this age of BYOD, all that autonomy will lead to more “rogue” IT. That’s not always a good thing.

Every time I hear that more IT spending will flow through the marketing department than through CIOs in the future, I get visions of expensive PowerPoint-toting suits designating their server of choice. It’s an odd picture…

On Tuesday, the Gartner projection that in five years, the CMO will spend more on IT than the CIO, cropped up several times at Salesforce.com’s Dreamforce show. No wonder, the company launched its new Social Marketing Cloud based on its Buddy and Radian6 acquisitions. But those mentions prompted an impromptu Twitter poll about whether it’s a good idea to have CMOs buying IT. The results were mixed…

Read more from the source @ http://gigaom.com/cloud/do-you-really-want-your-cmo-in-charge-of-it/