Cloud Computing: Digital Strategy Must be Understood if Firms Expect to Keep Up

Grazed from Midsize Insider. Author: Marissa Tejada.

A well-planned digital strategy is important for any firm looking to get ahead. There is ample opportunity for companies, especially midsize firms, to apply technologies such as cloud computing, social media, mobile and numerous other business analytics into their data infrastructures for long-term success. But are enough businesses thinking this way?

Understanding Convergence

An executive at Ovum recently suggested that firms do not sufficiently understand the importance of converged IT. This deficiency, reports TechDay, causes business leaders to make shortsighted decisions when planning their IT strategies, and ignore opportunities to improve the efficiency with which they manage and interpret information…

Chief research officer at Ovum, Tim Jennings, said firms need to take a flexible approach to IT because mobility, analytics, cloud computing and social media are all on the rise. Critical to the development of a coherent digital strategy, these technologies must be properly understood if midsize firms expect to properly implement them. Awareness is one thing, but being able to procure, deploy and operate effectively on these integrative systems is the only way businesses can "remain on track."…

Read more from the source @ http://midsizeinsider.com/en-us/article/digital-strategy-must-be-understood-if-f

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