Cloud Computing: BloomReach Harnesses Big Data And Machine Learning To Personalize Any Mobile App
July 15, 2013
Grazed from TechCrunch. Author: Josh Constine.
The shift to mobile is sucking the money out of e-commerce, but BloomReach thinks big data can save the day. Today it brings its big-data content optimization SaaS to the small screen to add smart product recommendations, predictive search, a trending section and cross-device personalization to the mobile presence of any business. BloomReach makes your app more relevant to boost sales with data science.
It’s already working on the web. The startup crawls the web learning what people search for, click on, and share. It then uses the information to improve a business’s ads, point them to personalized landing pages for each visitor, and show potential customers the products they’re most likely to buy…
After some prying, BloomReach CEO Raj De Datta admitted the company earns “in the several tens of millions of dollars of revenue per year.” That builds BloomReach’s $41 million in funding led by Bain Capital Ventures. Its clients include top e-commerce brands like Neiman Marcus, Pottery Barn, ModCloth and Shutterfly, as well as sites like Yahoo. De Datta (awesome big-data CEO name, by the way) tells me his clients were having trouble with mobile. Dollars on the web were turning into dimes on phones and tablets. “A bunch of customers said they were seeing rapid increases in mobile traffic, but it wasn’t monetizing the way the desktop does.”…
Read more from the source @ http://techcrunch.com/2013/07/15/bloomreach-mobile/