Cloud Computing, Big data, big solution with release of Claritics 4.0
June 20, 2013
Grazed from Claritics. Author: PR Announcement.
Claritics, the leading UI (User Intelligence) solution for mobile, social, and enterprise SaaS applications, today announced the availability of Claritics 4.0 version. New capabilities in this release include packaged applications for OnTarget User Lists, Funnel Discovery, and a User Events Analyzer for discovery and exploration of insights.
“This latest version of Claritics’ User Intelligence platform lets customers quickly build segments of visitors who are showing higher levels of engagement in gamification campaigns. And, in just a few clicks, they can create rich remarketing lists to target those segments with follow-on campaigns to boost engagement and eventual monetization,” said Chris Duskin, VP of Products at Badgeville. “Anyone who is capturing activity across web, mobile or social channels will benefit from this release and the visitor insights it delivers.”…
The simple yet powerful analytics solution makes Big Data easily accessible to app developers of all kinds. Big data being a part of our analytical marketing strategy. What I found appealing is the OnTarget User capabilities where I can see at a glance unique visits, mobile interactions, demographics and social web behavior. The lists are dynamically updated and can be used for remarketing or re-engagement campaigns, which have proven to yield 20-30% better results due to timely, personalized offers. The user lists can also be easily exported or integrated with campaign management tools including ExactTarget, Adobe Marketing Suite, Salesforce Marketing Cloud, and homegrown CRM solutions.
For app developers, the hurdle is to understand which features drive audience adoption, viral growth, and repeat usage. Now with Claritics 4.0, developers can take funnel analysis one step further by creating multiple funnels using a simple drag-and-drop widget and then create a matrix on any number of detailed behavior. FA’s are saved and updated dynamically so that trends, anomalies and experiments can be tracked and automated for rapid decision-making. Other platform enhancements can be commented by Neeraj Gupta, CEO of Systems in Motion. The CEO believes that Claritics 4.0 has key enhancements that enable quick and easy deployment for Big Data enterprise initiatives that focus on using mobile, social and web data to help deepen customer behavioral insight. The packaged analytics modules like Funnels and Events Analyzer, combined with the highly configurable KPIs and dashboards layer, provide our customers the critical velocity that is required to act on data insights before data loses its value.
The Claritics Big Data intelligence platform today processes over a billion user events monthly and has analyzed more than 25 million users in total. Claritics 4.0 is immediately available and developers can get more information by contacting Claritics at info@claritics.com.