Cloud Computing: Auth0’s security tools open doors to clients
October 1, 2014
Grazed from USA Today. Author: Laura Baverman.
For consumers, Auth0’s technology ensures their identity will be protected when they log in. For developers, it’s a simple and fast way to authenticate users and ensure websites and mobile applications are secure. And for venture capitalists, the Seattle start-up’s technology — along with a slew of other new tools for developers — represents dollar signs.
Auth0 CEO Jon Gelsey says his company is riding the "developers-are-the-new-CIOs" wave. Because cloud computing is replacing traditional software, and the complexity of application development has increased, developers now decide the infrastructure and tools used by even the largest corporations in the world. That’s opened up a market for entrepreneurs who want to make developers’ lives easier and software better…
According to Gelsey, the cloud allows powerful applications like his "to be assembled, rather than written." In mid-September, Gelsey’s two-year-old start-up raised $2.4 million from Bessemer Venture Partners and a trio of smaller investors. Gelsey wasn’t formally fundraising when the deal came along. But it took only 2½ weeks after Gelsey met Bessemer Vice President Sunil Nagaraj to close…
Read more from the source @ http://www.usatoday.com/story/money/columnist/2014/09/30/baverman-entrepreneurs-and-startups-auth0/16217859/