Cloud Computing: 4 Big Data Trends That Change Everything
June 22, 2013
Grazed from Forbes. Author: Paul Magnone.
Over the past few weeks I’ve heard many recipes for what will drive business success and yet firms large and small continue to struggle with how to jumpstart growth. Brilliant speakers at the Brandworks Conference (run by Lindsey, Stone and Briggs) in May and at the Cloud Computing and Big Data Expo and the World Innovation Forum (WIFNY) both in New York last week provided insights that must translate into action for companies looking for major growth or simply trying to do better.
Some of the most thought provoking ideas came at WIFNY including comments from Ankur Jain, founder and chair of the Kairos Society. He and a few of his colleagues lead a set of student-run businesses that work on the next innovation waves and those we can barely imagine yet. As big data, cloud and mobility ramp up, Mr Jain says “out of the box and into the next box thinking is required”. More on Mr Jain and his Kairos colleagues in future posts. Rather than be blindsided by new trends, the following are four actionable insights on what we must exploit to grow…
1. The rise of easy access to cheap analytic tools will require you to rethinking your business model. Miniaturization and commoditization of technology will enable you to redesign how, where and how often you capture customer data. You have a choice in this and are not the victim of what data others tell you is available.A clear example is in healthcare with Remote Personal Health Monitoring where dozens of new products can enable your doctor to monitor you from afar. Your diagnosis and level of care goes up with thousands of your data points being considered daily via miniature blood glucose meters or wireless cardiovascular monitoring and other devices all connected to your smartphone. Rather than seeing you every few weeks, your doctor can use analytics for a granular view of what’s best for you and costs go down from the efficiency.Similar examples abound in nearly every industry. How would you redesign your customer interaction if data collection could be put exactly where and when you want it? What could your business do with cheap, powerful processing like the Raspberry Pi available nearly anywhere you choose?…
Read more from the source @ http://www.forbes.com/sites/paulmagnone/2013/06/22/4-big-data-trends-that-change-everything/