Cloud-Based Sales and Marketing SaaS Combine with Lead Management as CallidusCloud Acquires LeadFormix
January 4, 2012
Sales and marketing automation and lead management has moved further into the cloud with an announcement from Callidus Software Inc. that it has acquired SaaS provider LeadFormix.
Callidus (doing business as CallidusCloud) offers sales effectiveness and cloud computing solutions, while LeadFormix provides next-generation marketing automation and lead management. The deal amounts to about $9 million cash, subject to final adjustments, and a portion of the consideration is also subject to a holdback with respect to LeadFormix shareholders’ indemnity obligations to CallidusCloud…
The multi-tenant, SaaS applications from CallidusCloud maximize sales and cost efficiencies and drive improvements in sales effectiveness. This gives the company’s customers a competitive advantage and sets the standard for performance of customers’ sales forces and channel partners. More than 2.5 million users take advantage of CallidusCloud solutions.
The Marketing Automation 2.0 software from LeadFormix offers a multi-tenant SaaS solution to enable sales teams to quickly identify and reach decision makers, so that they may close deals faster. The solution is designed to drive collaboration among marketing, inside sales and field sales teams.
Teams are provided with lead intelligence and prospect information, as well as analytics to help marketing and sales identify the correct business opportunities to pursue. Additional features include lead scoring algorithms that enable teams to prioritize their leads by jointly deciding on an ideal lead score that will be considered “sales-ready.”
CallidusCloud will offer additional financial details of the acquisition during its scheduled fourth quarter and fiscal year 2011 earnings call.
“Every CEO on the planet wants more, faster, and better quality sales leads,” said Leslie Stretch, president and CEO, CallidusCloud. “Investment in the best, most innovative sales and marketing tools is a number one priority for all businesses. More qualified leads means more deals, and more deals means better sales performance.”
“LeadFormix has 200 SaaS customers — bringing our total number of subscription customers to over 1100, further extending our cross-selling opportunity,” added Stretch. “The social and mobile enterprise has fundamentally changed marketing. By uniting sales and marketing, LeadFormix award-winning cloud solutions produce richer, targeted leads for sales along with easier access to qualified decision makers. The solution combined with our existing award winning SaaS tools further extends our leadership in the SaaS sales effectiveness space.”
“Sales and marketing collaboration is a hot market,” said Srihari Kumar, CEO of LeadFormix. “LeadFormix’ focus on sales and marketing alignment together with CallidusCloud’s sales collaboration portal, commissions and coaching solutions presents a huge opportunity. CallidusCloud’s global reach coupled with their growing customer base will enable us to quickly capitalize on this opportunity. We look forward to working with CallidusCloud to deliver further value to our customer base as we extend our footprint into new channels and markets.”