Cloud-based data analytics levels the BI playing field

Grazed from TechTarget. Author: Caitlin White.

Enterprise IT has found the business intelligence value of big data, but SMBs and startups without money or staff have missed out on the benefits of data analytics. Analyzing petabytes and exabytes of unstructured data on-premises requires significant overhead. Companies need the staff, resources and time to prepare the data for analytics — before it’s even ready to be mined for business intelligence (BI).

As a result, smaller businesses, particularly those in the start-up phase, don’t have access to intelligence that could enhance the business. Cloud computing, with its minimal overhead and upfront costs, could level the playing field. "Cloud-based tools lower the barriers to entry [by] creating readily understandable graphics for complex, data rich topics," said Dan Sullivan principal of DS Applied Technologies, LLC…

"Now businesses and organizations of any size have access to visualizations that were once limited to experts and deep pocketed enterprises."…

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