Selling Cloud? Keep the ‘Value’ in ‘Value-Added Reseller’
Grazed from ChannelPartnersOnline. Author: Jesse Frye.
IDC says that approximately $56.6 billion was spent globally on public cloud in 2014. By 2018, that figure will exceed $127 billion, representing a compound annual growth rate of approximately 23 percent — six times the CAGR of the overall IT landscape. According to Silicon Angle, throughout the next five years, we’ll see a 44 percent annual growth in workloads for the public cloud versus an 8.9 percent growth for “on-premises" computing workloads.
The size of the public cloud market means you can’t ignore it. Yet as Amazon Web Services, Google and Microsoft jockey for customers, price drops are becoming commonplace, ultimately making it difficult for channel partners to benefit financially from reselling public cloud to their customers. Google’s latest cuts mean services can be had for as little as $0.01 per core hour…


CRM Relevant Products/Services giant Salesforce was named the top CRM company in 2014 by total revenue, according to research and advisory company Gartner Relevant Products/Services Inc. Salesforce led the pack with more than $4.2 billion in sales last year, according to Gartner’s report on worldwide CRM market share, titled “Market Share Analysis: Customer Relationship Management Software, Worldwide, 2014.”
If you’re attending an OpenStack conference for the first time and don’t want to come across as a neophyte — either when talking to speakers about cloud computing, or to vendors about distributed storage and the pitfalls of using open source hypervisors while cruising the exhibitors’ hall — here are a few cloud computing terms you should become familiar with to create the impression you’re as knowledgeable as anyone else who’s pretending to know what they’re talking about.