Microsoft Can Use Yammer`s ‘Freemium’ Model to Sell Office: Analyst
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As Microsoft moves forward with its acquisition of enterprise social networking company Yammer, industry analysts are starting to identify opportunities for the upstart Yammer to help the software giant to make a faster transition to cloud computing.
Microsoft’s $1.2 billion deal to acquire enterprise social media company Yammer still has some people scratching their heads about the synergy the two companies will generate, but Yammer could actually teach Microsoft a thing or two, an industry analyst says.
Microsoft built its fortune by selling software licenses to computer makers, businesses and consumers. Yammer built its business into something worth paying $1.2 billion for by what’s called the “freemium” model…


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