Avoid Failure When Marketing Cloud Computing
Grazed from Sys Con Media. Author: Karin Wilson.
As a software reseller you know that the number of enterprise software solutions being offered in a cloud environment is only getting bigger. Maintaining a product portfolio composed of only on-premise solutions is eventually going to wipe out your business. Research organizations are predicting that ‘the cloud’ will dominate every facet of the software industry; no matter how concerned customers are with security, access and customization, the Software as a Service (SaaS) market is guaranteed to grow.
Will you be the business that misses out on this opportunity?
Making the transition from marketing on-premise to marketing cloud solutions isn’t easy and won’t be accomplished overnight. What you need to keep in mind is that your customers are now in complete control. In the past prospects came to you to find out information early in the decision making process, whereas now they will be researching online and on your website, only picking up the phone when they are close to purchasing. Use the change in buying behavior to your advantage and create a website marketing cloud solutions that makes it easy for prospects to learn how you can solve their challenges…


Sonata Software today announced that it has expanded its Cloud based services offerings through alliances with Salesforce.com and Amazon Web Services. Sonata’s Cloud Computing Center of Excellence (CoE) will creatively bring together Sonata’s product & platform engineering expertise, combined with leading Cloud technology platforms Windows Azure, Force.com & Amazon Web Services (AWS) – to help transform its customers’ business on the cloud.
Curaçao Technology Exchange (CTEX), in collaboration with VCE and Zuora, have established a strategic alliance. Targeted for September 2012, CTEX, which is building the region’s most advanced Tier-IV designed data centers, will launch a unique portfolio of ‘infrastructure as a service’ (IAAS), ‘backup as a service’ (BAAS) and ‘software as a service’ (SAAS) offerings to the Caribbean and Latin America markets. HyperCloud_Express(sm) and HyperCloud_Enterprise(sm) will be the first advanced cloud computing offerings launched in the intended market.