How the Cloud Brings Developers into Business Process
Grazed from PCAdvisor. Author: Bernard Golden.
It’s easy to understand why, too. AWS represents a disruptive innovation within IT, and it’s important to understand the basis of that disruption to understand what it means for IT going forward.
Clayton Christensen coined the term disruptive innovation in The Innovator’s Dilemma . It occurs when a new entrant into an established market significantly changes customer expectations by providing a new alternative to established solutions.
The most common type of disruptive innovation occurs when a new market entrant figures out how to offer a cheaper, easier-to-use solution-one that is sufficient for many customers in the existing market who are dissatisfied with the current solution’s complexity and cost. Christensen characterizes these dissatisfied customers as "overserved" by current solutions. In other words, these customers have simpler needs but can’t get them addressed by current vendors, as they deliver highly capable, highly complex, expensive solutions and have no interest in offering (what they view as) cheap, stripped-down products…


Dell is looking to the channel to continue growing its vCloud offering. The company officially announced on its blog the formation of the Dell Cloud Channel Partner Program, which gives partners in the Dell PartnerDirect program the ability to resell Dell’s cloud product or act as a referral partner for Dell’s direct salesforce.