PlaceIQ Chooses Kognitio Cloud, Enabling Companies to Pinpoint “Hyper-Local” Marketing Efforts
Grazed from PR NewsWire. Author: PR Announcement.
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Kognitio, driving the convergence of Big Data, in-memory analytics and cloud computing, today announced that Kognitio Cloud, its innovative analytical platform, has been selected by PlaceIQ to help marketers more effectively target their messaging to smartphone users, based on factors such as their location and the time of day.
PlaceIQ, which has partnered with companies such as The Weather Channel, Verve Wireless and Jumptap, extracts intelligence from large amounts of place, social and mobile location-based data to create hyper-local, targetable audience profiles, giving advertisers the power to connect with consumers at the right place, at the right time, with the right message. These anonymous audience profiles provide powerful targeting opportunities for advertisers…



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