Cloud Computing: Salesforce.com Positioned as a Leader in the Magic Quadrant for Social CRM
Grazed from PRNewsWire. Author: PR Announcement.
Salesforce.com (NYSE: CRM), the enterprise cloud computing (http://www.salesforce.com/cloudcomputing/) company, today announced it has been positioned by Gartner, Inc. in the Leaders quadrant of the Magic Quadrant for Social CRM, 2012, published September 27th, 2012. Gartner defines Social CRM as, "a business strategy that generates opportunities for sales, marketing and customer service, while also benefiting online communities." Salesforce.com moved further into the leadership position of the quadrant than any vendor included.
According to the report, "Leaders in the social CRM Magic Quadrant will exhibit two characteristics. First, their software must benefit both company and community. Leaders show benefits to enterprises by demonstrating ROI and supporting key performance indicators (KPIs), and Leaders’ software convinces users that they will get something valuable by participating in a conversation or community. Second, Leaders’ offerings demonstrate support for multiple CRM processes, and have substantial revenue coming specifically from their social CRM offerings."…


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