Cloud computing could easily save your start-up money
Grazed from CityAM. Author: Tom Welsh.
According to technology consultancy IDC and IT firm EMC, the global digital universe will expand tenfold between 2012 and 2020, reaching a difficult to comprehend 40 zettabytes. To put this into perspective, in 2009 the internet was estimated to contain just half a zettabyte. Even then, if that quantity of data were printed and bound into books, it would form a stack stretching between the Earth and Pluto ten times.
Some businesses are managing to leverage this trend for the own purposes. Famously, Amazon not only tracks what its customers buy, but what they look at, how they navigate its site, and how much they are influenced by promotions, reviews and page layouts. It has developed algorithms that predict products customers would like to buy. And these algorithms get better and better the more often they are used. Amazon’s trick has been to personalise the mounds of faceless data that gets thrown its way…


Nokia Siemens Networks will expand the role of cellular base stations with a new platform that will store and deliver some application data locally, while tapping into information about subscribers and traffic to improve the process. The company announced the system, called Liquid Applications, at an event in Barcelona on the eve of Mobile World Congress. Liquid Applications can improve consumers’ mobile experience but cutting delays as well as delivering more relevant content, CEO Rajeev Suri said.