Cloud Computing: Salesforce To Splash $2.5bn On ExactTarget
Grazed from TechWeekEurope. Author: Tom Brewster.
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Salesforce is again set to splash out to boost its marketing prowess, chucking a whopping $2.5 billion (£1.6bn) on rival cloud-based service ExactTarget. A Software-as-a-Service (SaaS) company like Salesforce, ExactTarget was founded back in 2000. It has scored some top customers over the last 13 years, including Coca-Cola and Nike, helping run their digital marketing.
Salesforce, which is still a loss making firm despite its strong revenue growth, has agreed to pay $33.75 per share in cash for ExactTarget – a 53 percent premium above the company’s $22.10 closing price on Monday…


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