IBM to Sell Cloud Software Directly to Corporate Executives
Grazed from Bloomberg. Author: Sarah Frier.
International Business Machines Corp. (IBM), the largest computer-services provider, said it will sell software over the Internet direct to corporate executives, going beyond the traditional model of doing business with chief information officers. IBM will market more than 100 cloud applications to heads of marketing, supply chain, human resources and others, changing the way it sells software as competition from Silicon Valley startups mounts.
It’s the company’s second big move into cloud delivery this month, following the purchase of SoftLayer Technologies Inc., a cloud-computing storage provider that will help it compete with Amazon.com Inc. Many of IBM’s customers are just starting to become interested in software delivered via the Internet, known as software-as-a-service or SaaS, said Marc Dietz, the director of SmartCloud solutions for IBM…


OpenStack is a cloud computing infrastructure for building private clouds based on open-source software available for use under Apache open-source licensing terms. In the nearly three years since the OpenStack initiative was spun out from the confines of RackSpace and the NASA software development group, and in the eight months since the independent OpenStack Foundation was launched, the concept of users and developers reshaping how companies design, deploy and manage their infrastructure has grown from just that—a concept—to a fast-evolving model.