The ongoing battle for the cloud
Grazed from ITBusinessNet. Author: Editorial Staff.
The last couple of years has introduced us to a relatively new phenomena, which has seen some big names in the technology industry taking over various cloud computing firms. It’s been deemed ‘The battle for the cloud’, and as IT companies continue to increase their spend on software and marketing software, let’s take a closer look at what’s going on in this ‘battle’.
This June, SAP AG acquired Swiss-based firm Hybris AG, to compete against Saleforce’s market share gain which had left the company falling behind the global cloud computing company in the market. Salesforce had previously acquired ExactTarget, a marketing software film earlier in the month, after they received $300,000 in financial assistance from the Bank of America. Firms such as these seem eager to acquire marketing companies such as ExactTarget and are willing to do what it takes to make it happen…


The next two weeks of tech conferences can be boiled down to one phrase: Cloud computing. Another thread worth noting is whether CIOs and their departments will increasingly become irrelevant due to the cloud. Amazon Web Services will kick off its Re:Invent conference in Las Vegas. Last year’s AWS powwow was an inaugural voyage that highlighted a broad customer base and plenty of C-level types running around. This year’s AWS event will be much larger.
Object storage provider Cloudian announced its effort with two partners Penguin Computing and Intel to provide object storage product as a bundled solution for Cloud OpenStack users. They are now supporting S3 APIs, The product has great elasticity, and is well integrated with OpenStack’s Nova cloud computing, Penguin Computing that built Glance, Horizon, and Keystone now has a new scale-out and multi-datacenter for low power consumption and bring a high storage density, This will enable the Intel® Atom™ 64-bit C2000 processor’s to work very efficient. This system will be provided to users by using Penguin’s global network. The software is also available for users to be used on their own hardware servers.