Can the cloud brand live up to its original promises?
February 27, 2014
Grazed from TechTarget. Author: Mark Eisenberg.
Enterprise IT mentality demonstrates that a new technology is given only a brief period in which to prove a return on investment. Failure to do so incurs damage to its brand in various degrees. Typically, return on investment (ROI) is shown to be much more modest than originally hoped, and the brand simply fades. In some cases — such as computer-aided software engineering in the 1980s — the failure is so extreme that it is almost considered career-limiting to even mention the brand. So, how is the cloud brand doing?
The cloud brand has been a little different; the battle to prove its ROI more resembles a three-round boxing match than a single-leg race, with the cloud technology facing off against the market itself. The bell rang on the first round of cloud and it moved to the second in 2008, when Gartner included the then-nascent technology in the "Hype Cycle for Emerging Technologies." There was activity in the market prior to that, but in 2008, the spotlight was lit…
Cloud round one: Software as a Service is where we were
Leading up to 2008, Salesforce.com was successfully waging a guerrilla war outside of IT, and other major vendors, such as Microsoft, were walking into the fray. Amazon Web Services (AWS) was taking the startup world by storm, but it was largely being ignored in the enterprise. Early conversations about the concept of cloud computing in the enterprise focused on Software as a Service (SaaS), with a nod toward Infrastructure as a Service (IaaS), if the company was going to deploy workloads in to the cloud. This was also the time of the "everyone has his definition of cloud" conversation — a powerful marketing and political tool that permitted the mapping of a traditional virtualized data center onto the concept of IaaS…
Read more from the source @ http://searchcloudcomputing.techtarget.com/opinion/Can-the-cloud-brand-live-up-to-its-original-promises
Subscribe to the CloudCow bi-monthly newsletter @ http://eepurl.com/smZeb