Can Oracle Thrive In Cloud Computing?
October 13, 2012
During the OpenWorld 2012 conference, Oracle (ORCL) announced its Oracle Public Cloud service that will provide on-premise web hosting and management or strictly cloud computing using remote servers to businesses. To enter this growing market quickly, Oracle acquired a number of small startups over the past year with plans to integrate some of its existing products into the new service.
Acquisitions included Taleo and SelectMinds; both of which provided contact management services to businesses. Instead of building a cloud computing service from scratch like it had originally intended, Oracle decided to acquire several small companies and combine products into one offering…
Taming the Competition
While it’s risky to enter a new market, especially one that already includes big names like Amazon (AMZN), Microsoft (MSFT), and IBM (IBM), Oracle seems confident about its products and services to compete. Many have predicted cloud computing will replace traditional web hosting and in-house data storage in a very short time, so it’s now or never for companies like Oracle that want to profit from this change in how businesses operate.
Salesforce.com (CRM), started by former Oracle CEO Mark Benioff, seems to have become the main competitor and nemesis for Oracle. After refusing to use Java and choosing to use Apex instead (programming language that’s similar to Java), Salesforce.com has become a major target for Oracle. Current Oracle CEO Larry Ellison blasted Salesforce.com for not using Java (considered an industry standard) and warned that Java applications would not run properly on the Salesforce.com cloud…
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