Breaking Through the Content Management Cloud Cover

Grazed from CMSWire. Author: John Mancini.

While there’s no question that cloud computing is here to stay, the numbers suggest that the need to manage content in the cloud has a variety of business drivers. The challenge facing organizations is that these various drivers are not necessarily consistent or aligned with each other.

Driving the Demand for Cloud Solutions

The needs and requirements of individual knowledge workers provide one driver, as reflected in "AIIM Trendscape: Content and the Cloud." Workers are struggling with assuring availability of their critical work content not only on their work-issued laptops, but also on a variety of personal devices and in countless locations. Many CIOs suddenly find themselves surrounded by hundreds of cloud-based sync and share downloads totally outside the purview or even awareness of the IT department….

Another driver for cloud content management in the enterprise is SaaS-based enterprise applications, although many executives don’t even realize that they are actually porting key content assets to the cloud. As organizations adopt applications like Salesforce.com, they face an increasing number of cloud-based content “silos” in which business-critical content is stored within the application itself, inaccessible to other applications…

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