Big data in the cloud a plus for SellPoints

Grazed from ZDNet. Author: Drew Turney.

Emeryville, California-based SellPoints used the cloud to create a completely new line of business based on the market insights it was generating from customers’ data. Driven by performance marketing and analytics vice president Benny Blum, the company adopted a cloud computing solution to crunch their own big data product in 2012 using Hadoop as a service from provider Altiscale.

SellPoints delivers rich media to online and in-store point of sale systems and social media. With 251 retail partners including Wal-Mart, Costco, Best Buy, and Office Depot, and 130 million unique customers a month, that’s a lot of customer behaviour. With so much data collected from those partners, the company realised there was a business opportunity in higher-value services delivering market intelligence to its clients…

The result is Omni, a Hadoop-driven platform that provides reporting and management for brands and retailers to see the impact of their marketing and sales efforts in real time. "We wanted to create several proof of concept platforms to demonstrate the potential," says Blum. "The most successful would then be the basis for the production version that would be offered to customers."…

Read more from the source @ http://www.zdnet.com/big-data-in-the-cloud-a-plus-for-sellpoints-7000030952/