Beware of Fake Cloud Computing

Grazed from Wired. Author: Edwin Schouten.

You’d think that by now, since we started talking about the term cloud computing back in 2008, we’d all know what its characteristics are and how it’s consumed and delivered. This, however, does not seem to be the case, even though there are some great recaps out there. I just read the Computerworld UK post, CIOs frustrated by ‘fake’ cloud services. But this is not unique to cloud alone. Think of SOA for instance, which was never really understood by the public at large.

In my opinion, this has to do with the fact that some of the large IT companies “define their own standards” and interpretations of information technology. Marketing teams at companies sometimes use different terms and abbreviations to add a false sense of uniqueness. They can also “interpret” well-known terms and abbreviations freely to suggest false similarities. This makes it more difficult for IT consumers to compare individual solutions on facts and capabilities…

Not to point any fingers, but Oracle’s Larry Ellison called cloud “complete gibberish” until May this year. But now Oracle seems to be cloud washing many of their products by re-branding a traditional solution to a cloud…

Read more from the source @ http://www.wired.com/insights/2013/01/beware-of-fake-cloud-computing/