AWS Summit should provide guidance for companies in market for cloud services

Grazed from SiliconAngle. Author: Bert Latamore.

Today’s one-day AWS Summit in San Francisco, which will be covered by theCUBE with a day of interviews of key players, comes at a particularly interesting moment in the development of the high-growth business-to-business cloud services market. For the last two years AWS has been growing at a phenomenal rate, with no sign that that growth is going to slow anytime soon. Yet despite that incredible growth and its dominant position in the market, AWS has just cracked the surface of the potential market, and despite its success its service is far from fully formed and is in some ways immature.

This year for the first time it is facing real competition from providers with the resources to match its own, in the form of IBM and potentially HP and the Google Compute Engine. At this one-day summit and at the East Coast summit later this spring in Boston, AWS should map out its direction forward, what it is doing to strengthen is service portfolio, and how it will react to this competition to maintain its dominant position…

Overall, given the very high growth of this market, the issue will not be so much competing directly against these new entrants — the market is growing at a rate that should provide as much business as all the competitors can support — as it is growing faster than the competition and managing its growth to maintain its overall financial solidity…

Read more from the source @ http://siliconangle.com/blog/2014/03/26/aws-summit-should-provide-guidance-for-companies-in-market-for-cloud-services-thecube-aws-summit/

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