Email marketing strategy ‘needs to be set out early’
Individuals need to set out what their goals are in order to take full advantage of an email marketing strategy.
Georgia Christian, writing on the Biz Community website, noted the practice needs to be about more than raising brand awareness, as despite being around for ten years, it still offers brilliant return on investment.
She added the frequency of a campaign is "hugely relevant", as companies should be looking to get the right amount of coverage to their customers, without saturating them.
Cloud – A Key Enabler in the Upstream Source-to-Pay Process
Cloud is a new channel of technology enablement that organizations of all sizes can use to leverage business applications with an on-demand, platform, or software-as-a-service (SaaS) model. Cloud is designed to help organizations move from a capital expenditure (CAPEX) model to an operating expense (OPEX) model while providing different payment options, such as pay-as-you-go or payper-project.
Because Cloud-based applications are delivered in a “one-to-many” model, users of these applications generally do not have the option of customizing the applications to their environments and instead must adopt a level of industry standardization.
Building on a Cloud in Tampa
Tampa has seen its share of technology firms come and go over the years, and the city somehow sustained minimal damage from the dot-com bust at the turn of the century. But tech is resurging with consumers becoming more accustomed to buying goods online, especially with the addition of new tablet computers, and one local player from the last wave is now positioned at the forefront.
Email marketing ‘requires sophisticated strategies’
Companies running email marketing campaigns require sophisticated strategies to deal with the popularity of social media sites such as Facebook and Twitter.
This is the view of Sebastian Dyer, a columnist for the Technorati website, who said while the rise of social networks is limiting the number of conversations that take place by email, it does not mean the channel is redundant in terms of its advertising potential.
Cloud Computing 3D
Virtualisation is a vigorously expanding industry that enables enterprises to consolidate IT infrastructure and has now been embraced in some form by most enterprises.. “The Cloud” is the de facto demonstration of virtualisation as a service, however, there are still many concerns regarding the Cloud which are proving to be a bar to mass migration.
IBM announces private cloud service
IBM has introduced a private cloud service to give businesses computing on demand, but it has disclosed no plans for a UK service.
Two services, Enterprise and Enterprise+ will be offered to businesses with prices starting at $0.15 an hour for Linux.
The company expects to grow revenue from its cloud services, which fit alongside traditional outsourcing, to a $7bn business. Enterprise is aimed at software development ansd testing, while Enterprise+ is aimed at production systems.
New body formed to promote cloud adoption
The Cloud Standards Customer Council has been formed by the Object Management Group (OMG) to accelerate the successful adoption of cloud computing, and to push client requirements into the standards process to ensure openness, security and interoperability.
The founding sponsors were CA, IBM, Kaavo, Rackspace, and Software AG. Other council members are drawn from the IT industry (eg, Red Hat), government (eg, the US General Services Administration), academia (eg, Jordan University of Science and Technology) and business (eg, Citigroup).
IBM makes new cloud push with SmartCloud
BM‘s new SmartCloud initially builds on its existing Development and Test Cloud service, using automation and rapid provisioning to slash the time needed for application development tasks. This Enterprise SmartCloud service is available immediately.
In the second half of 2011, the company will introduce Enterprise + SmartCloud, a fully-managed multi-tenant service for running production applications on Windows, Linux or AIX with 99.9% uptime. According to company officials, IBM already has multiple customers running production workloads on Enterprise +.
Dell’s $1B Cloud Efforts Pit it Against Cisco and Amazon
Dell s undertaking a sweeping effort to improve its place in the cloud computing market with several new data centers, services and a converged infrastructure system to compete with Cisco’s Unified Computing System. It’s a pretty significant change of pace for Dell, although not necessarily surprising, as Dell has been very active in buying and building new cloud capabilities for the better part of a year. At the least, it now has the pieces in place to compete on software, services and hardware along with IBM, HP, Cisco and other large systems vendors.
All-in-one infrastructure
Dell to invest $1bn in cloud computing services
Dell will invest $1bn (£613m) into new cloud-based technologies and datacentres during its current fiscal year.
The company plans to build 12 new "solution centres" and 10 datacentres across the world to expand its cloud computing offering.