Both Apple and Microsoft have invested greatly in the idea that the cloud is the way to germinate customer loyalty through ecosystem lockin. The cloud is a convenience feature that disguises
Microsoft has been trying to sell people on ‘the cloud’ for a while now. I’m sure you’ve seen the series of ads in which it tried to convince people that streaming media from home was actually cloud computing.
But with its mobile offerings, Microsoft is actually doing a bang-up job of it. Specifically a recent ad showing off the OneNote app for Windows Phone is very well done…