Oracle Embraces Cloud Computing, the New Consumption Model
The clouds have lifted at Oracle, one might say. In a series of briefings at the recent Oracle Industry Analyst World 2012, the software vendor set its sights on the cloud computing market, announcing a broad portfolio of products and services to enable public, private and hybrid clouds, in turn letting customers choose the right approach for them.
It’s a change in direction for the company, according to some experts.
"It wasn’t much more than a year or so ago that Larry Ellison was publicly deriding the notion of cloud computing as basically smoke and mirrors," recalls Charles King, president and principal analyst at Pund-IT Inc. "Mark Hurd claimed recently that Oracle did $1 billion in cloud services business in the last year. It’s interesting to try to sort out what the reality is from the public-relations positioning that’s going on."…

