Rackspace Introduces New Logo And Rebranding to Focus on Open Cloud
Grazed from CloudTimes. Author: Florence de Borja.
With OpenStack almost finished, Rackspace has taken its own initiative to rebrand itself in order to put emphasis on open cloud. Although it is keeping its Rackspace Hosting name, there’s going to be a new logo as it moves to offer open cloud computing. The announcement is made in time for the release of its 2nd quarter earnings. With the introduction of OpenStack, Rackspace is set to directly compete with Amazon together with its partners, VMware and Microsoft, which also have plans of providing cloud computing services. Internap and Hewlett-Packard are also part of the OpenStack administrators.
According to Rackspace’s CMO Suaad Sait, the rebranding move is just an extension of its “fanatical support” mantra. The company will continue to be committed in the provision of deployment choice like public, hybrid, private and on-premise cloud alternatives…

