Scaling Up To Handle Big Data Analytics – The Cloud Could Be The Key
Grazed from Business2Community. Author: Victor Juri.
In an earlier blog I discussed how more and more digital marketing organizations are depending on Big Data analyses of billions (trillions etc) of pieces of data to generate business intelligence and drive research-based decision making (see Big Data and the New Marketing Paradigm). Computing on the scale required to handle Big Data comes with a number of challenges. To handle all the challenges Big Data systems usually perform a variety of actions which are individually scalable:
- Collect
- Store
- Analyze
- Share
Big Data and Cloud ServicesAmazon recently conducted a Big Data event in Boston where its web services division (AWS) shared with the community how customers are leveraging its cloud platform to process large data and calculation sets…


Dell today announced an expansion to its