Cloud Computing: VMware Is Gunning For A New $12 Billion Market
Grazed from Business Insider. Author: Julie Bort.
VMware has a strange sort of problem: It’s been so successful in pushing its technological revolution that it risks making itself obsolete. But VMware is not about to let that happen, says VMware executive Jerry Chen.
VMware does about $4 billion a year in revenue. Most of that comes from its flagship product, server virtualization software, which lets data centers run more efficiently. This has helped spur the cloud-computing phenomenon that’s transforming the enterprise IT market…


In order to gain the flexibility and efficiency of virtual environments, organizations are migrating IT operations from on-premise, hardware-defined application silos to virtual, software-defined cloud computing platforms. Today, however, IT departments are struggling to manage the scope, scale and complexity of inflexible storage infrastructures in data-driven enterprise. The migration to the cloud, and its agility, elasticity and reliability can best be achieved through software that abstracts out hardware resources, pools it into aggregate capacity, and enables automation to allocate resources as needed by applications.