David vs Goliath: is cloud computing the new slingshot?
Grazed from The Guardian. Author: Editorial Staff.
That software is everywhere is so commonly accepted that it hardly needs repeating. Take, for example, Getaround. To consumers it’s a marketplace where the car-having and car-needing come together to work out short-term rentals mano a mano. But the people at Getaround aren’t running a car rental company – they’re running a software company. And a small one, at that. They, along with lots of other small firms and start-ups, are competing against giants in their fields: established, mature, enterprise-type companies that not only have market share, but the capital and cash resources that come with it. We’ll call them Goliath.
So what’s a young David-like up-start to do, armed only with a brilliant idea, raw talent and a willingness to put in long hours? How do they deliver quickly, and on a shoe-string budget? They reach for the slingshot in their back pocket: cloud computing…

