Cloud Computing: Rackspace escapes ASA wrath over “100% uptime” claims
Grazed from ITPro. Author: Jane McCallion.
Cloud service provider Rackspace has been cleared by an advertising standards regulator to continue using its "100% Uptime Guarantee" slogan in its marketing materials. A single complaint was made to the Advertising Standards Authority (ASA) by an unnamed party regarding the sponsored search advert, which described Rackspace as “The World Leader in Cloud Computing & Hosting" and promised a "100% Uptime Guarantee!”
The complainant claimed the advert was misleading, as they did not think it was possible to provide 100 per cent uptime for that kind of service. However, Rackspace successfully argued that consumers would understand the company was offering a guarantee of service and, if a customer did not receive 100 per cent uptime, they would be reimbursed…


IO Data Centers has raised $90 million for its suite of offerings that rethink the way data centers are built and managed. Its IO.Anywhere units are fully contained data centers in a small package, and its OS software can manage a data center from a smartphone. Building 500-square-foot modules that act like fully functional data centers is capital-intensive work, so when a company like IO Data Centers raises money, it raises a lot. On Wednesday, the company announced a $90 million round led by New World Ventures that follows a $56 million round in 2008 and a $105 million round in 2011.