Into the Cloud: Exploring the Next Generation of Video Services
Grazed from StreamingMedia. Author: Claudia Kienzle.
The media marketplace is changing rapidly, with many content creators streaming media to a growing spectrum of online, social media, and mobile outlets. There’s a wide variance in video quality, file sizes, and compression codecs; the sheer volume of media assets are simply exploding, leaving media professionals struggling to maintain a competitive edge. As these pressures collide with other technology trends — such as widespread internet connectivity, ever-increasing bandwidth, and powerful data centers — the thunderclap has given way to the cooling rains of video cloud computing services.
By moving their video workload to the cloud, media entrepreneurs can hit the ground running and pay as they go for processing-intensive services such as encoding, transcoding, asset management, and storage. End users might pay per transaction, monthly subscription, or an annual fee. With a solid internet connection and web browser, the workplace can be the nearest cafe or virtually anywhere in the world with colleagues collaborating via the cloud…


VMware’s dominant share of the cloud platform market among top Infrastructure as a Service (IaaS) providers is eroding mainly as a result of gains by open source OpenStack and CloudStack platforms. According to Strategy Analytics Business Cloud Strategies (BCS) service report, "Business Cloud Platforms Powering Top IaaS Service Providers: Open Source Software Alternatives are Driving Change," VMware powers one-third of all services revenue from the top IaaS cloud providers with $100+M in revenue as of 2012, more than any other platform including Amazon Web Services (AWS). However, VMware’s share has been trending downward over the past several years as cloud service providers consider open source and commercial alternatives from Microsoft, OnApp, 8×8 and others when choosing to buy rather than build their own cloud platforms.