Securing Cloud CRM For Better Customer Adoption
Grazed from CloudTweaks. Author: Padmanabha Sivanandan.
Cloud computing is the techno-business strategy of web-based access of diverse set of applications from any device and less workload on the Customer Service Representative’s (CSR) device as the software and data gets stored elsewhere. Any kind of application can be accessed through cloud, right from trivial word processing software to complex analytical engine for an enterprise. The primary benefit of cloud platform is that it allows an organization to focus only on its core competency as the complexity and overhead of managing IT applications and infrastructure will be addressed by the cloud platform vendor. Cloud based CRM enables organizations to manage customer experience via cloud in a flexible and cost effective manner. Salesforce.com, Microsoft and Oracle are major cloud based CRM vendors.
Benefits of Cloud CRM
There are a number of benefits of a cloud based CRM than an on-premise model, especially in terms of mobility, flexibility and cost.
- The CSRs can access the application from any device like desktops, laptops, tablets, Smart phones and PDAs via internet. So the customers are more quickly served.
- Cloud based CRM provides more flexibility as the upgrades and scaling-up of software are managed by the vendors.
- Typically cloud deployments have shorter implementation cycle and adhere to pay-per-use/subscription model and hence manageable cost…



When it comes to cloud computing, one of the biggest challenges faced by IT organizations is that the cloud creates another isolated stack of computing to manage. In fact, the total cost of managing that additional stack of computing can wind up negating any of the savings derived from leveraging infrastructure as a service (IaaS) in the cloud.