AT&T taps NewBay to power Mobile Share cloud service

Digital lifestyle services provider NewBay Software announced its LifeCache rich media solutions suite will power AT&T’s new Mobile Share media management initiative. LifeCache–which offers integrated services including photo and video albums/blogs, social networking, digital vault, handset and desktop clients, messaging and contacts synchronization–will enable AT&T Mobile Share users to upload, manage, store and share user-generated videos and images across multiple screens, connecting consumers with their contact lists, personal computers, the online AT&T Locker media storage hub and social networking sites like Facebook, MySpace, Bebo and Photobucket.

AT&T introduced Mobile Share in mid-March in tandem with other cloud-based data services promising to deliver smartphone-like messaging, video/photo sharing and contacts management experiences across a range of mass-market handsets. Launched in conjunction with four new Quick Messaging devices–the Samsung Strive, the Samsung Sunburst, the Pantech Link and Pantech Pursuit–AT&T Mobile Share offers 50 media transfers per month for $10; subscribers can also pay 35 cents per transfer. The service includes free online storage of 250MB, with an additional 10GB of storage available for $5 more per month.