AppDirect Announces Move to Google Cloud Platform (GCP), Partners With Google to Deliver IaaS to Customers

AppDirect, the commerce platform for selling subscription products through any channel, today announced it will deliver its core services to Google Cloud Platform (GCP).

In addition, AppDirect has expanded its partnership with Google Cloud to tightly integrate AppDirect with GCP, making it easy for channel partners to resell the full suite of Google Cloud products and solutions, bundled with a customer or partners’ own products and services. This enables simpler provisioning and billing for IaaS products, reducing cost of deployment and minimizing churn around solutions management.

“AppDirect operates with three fundamental principles: We’re open, to easily connect, integrate and deploy any technology; we’re extensible – fully customizable through APIs and microservices; and we’re agnostic to all technology platforms,” said Dan Saks, co-CEO and co-founder of AppDirect. “Through this new offering and partnership with GCP, we are extending our commitment to those values. We’re especially excited to leverage the best-in-class Google Cloud services to delight our customers with new product innovations.”

Google Cloud’s fully managed Kubernetes infrastructure allows AppDirect engineering teams to scale out and easily port their workloads across multiple cloud environments. AppDirect has been deploying application containers for years and was a Kubernetes early-adopter. Having a fully-managed Kubernetes infrastructure service with Google Kubernetes Engine (GKE) brings many other benefits, including less system administration work; infrastructure cost reduction; better platform stability and uptime and increased network performance.

The tight integration of AppDirect with GCP makes it easy to sell the full suite of Google Cloud Products bundled with a customers’ or partners’ own products and services. Provisioning and billing for IaaS is complex, and AppDirect simplifies the process to deliver clear, customizable customer invoicing.

“We’re delighted to expand our relationship with AppDirect to offer their services on Google Cloud Platform and to create new pathways for our partners to resell Google Cloud solutions on the AppDirect platform,” said Kevin O’Kane, Managing Director, Partnerships at Google Cloud. “AppDirect can leverage Google Cloud’s high-performance and reliable infrastructure to ensure optimal performance and uptime for their users, while our partners will receive a new channel through which to bundle, sell, and manage Google Cloud products and solutions.”

According to Gartner, Inc. “The infrastructure as a service (IaaS) and infrastructure utility service (IUS) market reached nearly $51 billion in 2018, growing 32.8% (31.5% in constant currency).” AppDirect customers are excited to grow their IaaS business with the outstanding capabilities of the Google Cloud Platform.