Amazon’s Werner Vogels: Cloud services must empower the customer

May 15, 2014 Off By David

Grazed from TheGuardian. Author: Werner Vogels.

We are rapidly entering into an era where massive computing power, digital storage and global network connections can be deployed by anyone as quickly and easily as turning on the light. This is the promise – and the reality – of cloud computing which is driving tremendous change in the technology industry and transforming how we do business in Europe and around the world.

Europe’s fastest growing start-ups, like Hailo, JustEat and WeTransfer, some of the largest enterprises, like Royal Dutch Shell, SAP and Unilever, governments, education and research institutes, all are using cloud technologies to innovate faster and better serve their customers and the citizens of Europe…

The Centre for Economic and Business Research computed the cumulative economic effects of cloud between 2010 and 2015 in the five largest European economies alone to be around €763bn (£623bn). IDC notes the cloud economy is growing by more than 20% and could generate nearly €1tn (£0.82tn) in GDP and 4m jobs by 2020. This is so significant that Europe’s policymakers want to enable economic success with cloud computing…

Read more from the source @ http://www.theguardian.com/media-network/media-network-blog/2014/may/15/amazon-werner-vogels-cloud-computing

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