Amazon’s Cloud Computing Digital Blind Spot

Grazed from SysConMedia.  Author: Jason Bloomberg.

Amazon Web Services (AWS), the Amazon.com cloud computing juggernaut, wrapped up its annual reInvent conference in Las Vegas last week. Host to many thousands of AWS devotees, hundreds of exhibiting partners, and dozens of press and analysts – but not myself. You see, I wasn’t invited.

Not for want of trying, mind you. It didn’t matter that I had attended last year as an analyst, or that I write about them regularly, or even that my opinion of them has generally been quite favorable. You’d think that with my new role as contributor to Forbes on the topic of digital transformation, I’d be a shoe-in for one of the coveted press/analyst passes. Didn’t happen…


Determined not to fall for a sour grapes trap, I spent the week following the goings-on at reInvent anyway, paying special attention to Amazon’s announcements at the show. After all, AWS saves its most significant product launches for reInvent, signaling their strategy for the coming year…

Read more from the source @ http://www.sys-con.com/node/3229558