Amazon vs. Google, Microsoft: Cloud Price Wars Aren’t Real
July 10, 2013
Grazed from TalkinCloud. Author: Joe Panettieri.
Amazon Web Services (AMZN) has cut cloud pricing for the 27th time. Google App Engine (GOOG) and Microsoft Windows Azure (MSFT) are sure to respond with their own price cuts. But let’s not call this a cloud price war. And as an MSP or VAR, you shouldn’t panic about falling cloud services prices. Here’s why.
Instead of a price war, let’s call this the ongoing reality — the NORM: Public cloud pricing for IaaS will fall seemingly forever. Instead of fearing that reality, channel partners should embrace it. Aggresively. The vast majority of VARs and MSPs should never attempt to build their own clouds. That’s like building your own power plant when power is cheap and widely available from multiple service providers…
The far wiser strategy for channel partners is to ride third-party public clouds from Amazon, Microsoft, Google, etc. For channel-centric IaaS clouds, you can potentially check out Artisan Infrastructure, Peak Colo and Tier 3 (among others)…
Read more from the source @ http://talkincloud.com/public-cloud/amazon-vs-google-microsoft-cloud-price-wars-arent-real