Amazon faces competition as cloud technology goes mainstream

October 31, 2012 Off By David
Object Storage

Grazed from ComputerWeekly. Author: Archana Venkatraman.

Cloud computing is moving away from being monolithic, where Amazon Web Services (AWS) was the only major cloud service provider, to a marketplace technology, with several cloud-based service providers, as users’ appetite for cloud grows, according to analyst firm 451 Research.

“It has taken a few years, but 2012 is the year we have seen some big difference, most of it driven by Openstack providers such as Rackspace,” said Simon Robinson, research vice-president of 451 Research, at the SNW Europe 2012 conference in Frankfurt…

Such a competitive market is good for enterprise users, who will see the cost of cloud services go down, he said. “In addition to pricing benefits, having more players will bring more cloud federation, standardisation and interoperability,” said Robinson. Technology companies and cloud critics have long argued that cloud must be more federated, automated and interoperable for users to see real benefits…

Read more from the source @ http://www.computerweekly.com/news/2240169659/Amazon-faces-competition-as-cloud-technology-goes-mainstream