5 things to watch for at Amazon’s cloud show

Grazed from eWeek.  Author: Brandon Butler.

Last year some 6,000 attendees trekked out to Las Vegas for the first customer conference of what many consider to be the leading public IaaS cloud provider: Amazon Web Services. AWS re:Invent 2012 saw the launch of a new data analytics and warehousing product, price drops on its services, and lots of tips and tricks for how to use Amazon’s cloud. Here are five things to watch for next week’s second installment:

How big?

Last year, roaming the halls of AWS re:Invent, some of those in attendance spoke about how it was “the cloud show” of the year. Salesforce.com, VMware and die-hard OpenStack folks may take issue with that. Either way, it’s an important show for the cloud computing industry, and it will be interesting to see one year later what the buzz is after a rousing inaugural in 2012…

What does Amazon have to say about cloud security?

One of the biggest limiting factors to broader public cloud adoption remains security questions. Whether this is a legitimate concern by users or not, the fact is that it’s top of mind for many people considering cloud usage. Amazon and other public cloud providers have robust security policies – they likely spend more on security than most any other business can. Just because Amazon has architected its cloud to be secure does not mean that every single user has that same level of security. Amazon preaches its “shared responsibility” security model, meaning that customers should take due diligence to make sure their clouds are as secure as they need them to be. Will Amazon do more to assuage the concerns of security-conscious cloud customers?…

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