12 Tips To Help You Improve Your New IT Business

October 26, 2018 Off By Hoofer
Running your own business is a big accomplishment, and you should be proud of how far you’ve come. However, there’s always room for improvement, and being a new IT business means you’re having to continue innovating your business processes, products and/or services.

The following tips will help you advance your company so you can continue to grow and expand. When you put your time and energy into focusing on what’s most important, you’ll be able to succeed over the long-term. Keep in mind that change is difficult and it could take some time before you see your adjustments truly making a difference in how you operate your business.

1.   Set Goals

It’s imperative you take the time to sit down and set goals for what you want to achieve. You need this roadmap in place early so you know where you’re heading and can communicate these objectives to your leadership team and staff. Be specific in your approach and write down exactly what you’re going to do differently to ensure your goals are being met in a timely manner. Be diligent about tracking your progress, so you know what’s working and what areas will require you to go back to the drawing board.

2.   Hire Talented Staff

You’re going to have a lot on your plate when you’re first launching your new IT business. What will help you out the most is hiring a group of talented staff members who can assist you in building your company and making sure it thrives. Get to know them individually, listen to their ideas and track their performance so that you know who are excelling in their position. Take an active role in the hiring process and interview potential candidates yourself so you have a better idea of who will be a good fit. Also, make sure you take the time to train them properly so they know what they’re doing and have a better chance at meeting your expectations.

3.   Create A Marketing Strategy

The only way to get more business and customers is to advertise and make sure people know about you. It’s worth your time to create a marketing strategy and hire help if you don’t know what you’re doing. For instance, get your business to the top of the search engine results by working with a company that specializes in an area such as Des Moines SEO. Also, use social media to your advantage to help you better connect with your target market by sharing daily insights and content.

4.   Use Technology to Your Advantage

Being in the IT business, you should already have a good idea of what technology can do for you. Take advantage of all it has to offer and move your tasks and documents to the cloud, for example. Also, go above and beyond to confirm all of your files are secure and aren’t prone to being hacked. Bring your business online so you can work smarter instead of harder and collaborate more easily with your team. Launch a website and use this as a way to promote your products or services and get in touch with customers.

5.   Fix what’s Broken

Improve your new IT business by working on fixing what’s broken and not ignoring issues or problems. Face them head on and focus on what you can do to mend the situation and advance your business. The only way to get better is to address what’s holding you back and come up with more valuable solutions. Take time to analyze how you’re currently operating and identify any pain points so you can get to the bottom of what’s causing you, your team and your customers the most frustration. Letting complications linger on is only going to create more headaches for you in the long run.

6.   Gather Customer Feedback

The best way to know how you’re doing and measure success is to gather customer feedback. Be willing to hear out those who are working with you on a regular basis and using your products or services. Listen to what they have to say and then be prepared to take action and make improvements based on what they’re telling you. You can do this by sending out surveys, picking up the phone or having individual conversations with clients. Ask them to be open and honest with you so you can truly understand how to offer better customer service at the end of the day. Also, encourage loyal and satisfied customers to go online and leave you a review.

7.   Track Your Finances

Although you’re an IT person, that doesn’t mean you can be slack in the area of your finances. Hire help if you need to such as a finance director who can make sure you’re always in good standing. Proactively track your finances and create budgets, so you are aware of what money is going out and coming in each month. The last situation you want is to encounter any surprises when it comes to your money. Quickly improve your business by not being in the dark about your financial outlook and taking a proactive approach to plan and prepare for the future growth of your company.

8.   Motivate Staff

You’ll get a lot more out of your staff when they feel properly motivated and are being rewarded appropriately. Be willing to show them the appreciation you have for their hard work and dedication by offering bonuses, days off of work and hosting teambuilding events. Get them involved in the business and gather their feedback. By doing so, your employees will feel fully invested in what they’re doing and inspired to help your business reach its goals. Your objective should be to have them feel motivated enough on their own to want to achieve higher levels of performance.

9.   Avoid Dwelling in the Past

You have to realize and accept that what has helped get you to this point in your career may not be the answers that will help you progress in the future. Avoid dwelling in the past and focus on your current situation and what you have to work with so you can achieve success. Improve your new IT business by setting your sights on where you want to head in the future and doing what you can in the present moment to help make it a smoother journey for you. Learn from your mistakes, but then let them go and move on with a clear head so you can concentrate on what matters most.

10.   Document Your Progress

Owning a business will be a much more rewarding ride for you when you take the time to track your progress. It’s not a wise idea to set goals and then leave them to hopefully pan out the way you want going forward. Keep an eye on what you’re working toward and make sure your team is all on the same page along the way. Doing this will help you to see where you’re falling short and what might need to be modified as you proceed. Improve your new IT business by being aware and knowledgeable about where and how you’re spending your time and if it’s worth your efforts.

11.   Monitor Industry Trends

You can improve your new IT business over time by thoroughly monitoring industry and market trends. Know what’s being talked about as the latest and greatest and what your competition is up to if you want to take your company to another level. Put your time and energy into innovating and doing what you can to be the first to market with highly developed products or services. Read publications and attend industry events to help you keep up with what’s going on outside of your company walls. Instead of relying on others to inform you, take the initiative to increase your knowledge and develop your skills in your own time.

12.   Focus on what You do Best

You likely have many talents, but there’s only so much time in one day. Therefore, strive not to spread yourself too thin. Understand your limits and don’t be afraid to step back and take breaks when you need them. Improve your new IT business by focusing on what you do best and spending more time in a few areas versus trying to do it all. Doing too much may cause you to ultimately not achieve your goals and get less done over the long-term. Set your sights on a couple of critical initiatives and leave the rest of the lesser important tasks for another day. You’re much more likely to experience success when you properly manage your time and are concentrated on only a few objectives.

Use these tips to help you improve your new IT business so you can position yourselves strongly in the marketplace and outwit your competitors. Start by tackling a couple of these ideas and working your way to taking on more as you determine what you have time for and discover is moving the needle the most for your business. Soon enough, you’ll get to a place where you feel more comfortable in your leadership role and can more seamlessly direct others.