Salesforce Acquisition: ‘End Of Beginning’ For Cloud
Grazed Forbes. Author: Jason Bloomberg.
In the days since a Bloomberg article let slip that Salesforce.com CRM +0.47% might be on the block, there has been no end of punditry regarding potential suitors. Oracle is the most likely – except it’s not. Salesforce’s Benioff had lunch with Microsoft’s Nadella – only perhaps it was dinner. IBM IBM +0.88%, Amazon.com, or perhaps even SAP are in the mix. Only it’s not SAP. Apple anyone?
The more interesting question, however, isn’t who, it’s why. Oracle ORCL +0.96% and Microsoft MSFT +0.06% are looking to beef up cloud computing operations, according to a Reuters article. It certainly couldn’t be because Salesforce has a booming business, as it lost $263 million in 2014, with no turnaround in sight…


There’s little debating that VMware’s influence in the data center has been matched by few other companies. With vSphere, it has been the leading server virtualization market for many years. But now that VMware is moving into new areas, namely cloud computing, things aren’t quite so clear-cut.