Cloud Computing: AWS buys Elemental video software company for $500m
Grazed from CBROnline. Author: Editorial Staff.
Amazon Web Services has agreed to acquire Elemental Technologies as it looks to boost its cloud-computing services. Oregon-based Elemental Technologies, founded in 2006, has developed a technology which uses software-based video processing to distribute video over IP networks.
The firm translates the code of original digital video content for over 700 customers across the media industry, which includes ESPN, HBO, British Broadcasting and Comcast, for web distribution. Its technology can offer flexibility, scalability and performance required to deliver high quality video via turnkey, cloud-based and virtualised deployment models…


Having scaled the peaks of the global customer relationship management software market, cloud computing vendor Salesforce.com has now expanded into cloud solutions for industry verticals. Industry verticals refer to cloud solutions specifically designed for particular industries. The newly released Salesforce Financial Services Cloud is Salesforce’s first such industry vertical offering. More products for the public sector, healthcare and life sciences verticals are slated to follow in the future.