Article Written by Agnieszka Podemska

Cloud services are utilized by many businesses for a variety of operations such as big data analysis, accounting, CRM, email validation, and many more. With the increase in popularity of cloud computing, companies turn to the cloud to optimize their marketing operations as well. Businesses can now build stronger relations with their clients by keeping in touch with them online. 

Additionally, thanks to the cloud, companies can analyze their target customers’ behavioral history and adjust their range of products according to their clients’ specific needs. Cloud can adapt marketing activities to individual recipients. It is also cost-effective as it eliminates the costs associated with printing marketing materials or spendings on radio and TV advertising. Due to the pay per use model, cloud users spend their budget only on the actual resource usage without wasting their money on unutilized storage. It is also a cheaper solution than the employment of the on-premises software. 

In order to strengthen their online presence, businesses need to prepare a successful cloud marketing strategy:

StarWind, a leading provider of hyperconverged infrastructure, high-performance storage, and backup solutions announced its new Virtual Tape Library (VTL) solution.

StarWind VTL is designed for organizations who are looking to break their dependency on costly tape backup process while meeting the regulatory data archival and retention requirements. Replacing physical tape backup process with on-premises Virtual Tape Libraries with cloud and object storage tiers delivers significant benefits, including:

• Security and cost-efficiency: VTL eliminates manual backup process by shipping Virtual Tapes to any cost-efficient cloud and object storage using commodity ethernet.
• Ransomware protection: ransomware doesn’t know how to address data stored on tapes.
• Enterprise-grade scalability: StarWind VTL scales capacity using object storage like HGST ActiveScale, Cloudian, Fujitsu Eternus, or cloud storage from AWS, Azure, Backblaze, or Wasabi.
• Zero-change integration into any backup infrastructure thanks to using tape API, native to any backup software.

"With ever-increasing compliance and security requirements, such as the General Data Protection Regulation (GDPR), it is no longer realistic to store and protect data in a one-size-fits-all, unclassified manner," said David Siles, vice president of business development at HyTrust. "Enterprises and organizations must understand what they are storing or restoring and treat the content appropriately. With the new integration between HyTrust CloudAdvisor and Veeam cloud data availability solutions, customers can more easily comply with changing and complex requirements."

NAKIVO, Inc., a fast-growing virtualization and cloud backup software company, announced today the release of NAKIVO Backup & Replication v7.4. The newest version adds 11 new features designed to simplify disaster recovery and increase convenience.

• Automated VM Failover: NAKIVO Backup & Replication v7.4 can help restore business activities in case of disaster without unnecessary delays. Automated VM Failover is performed by first replicating VMs to the DR location and then running a single failover job. As a result, the workloads are transferred to the DR location near-instantly, minimizing downtime. The process is fully automated with the help of network mapping and re-IP rules, which eliminate the need for manual reconfiguration of replicas.

"Today marks a new era for the VMware cloud market. For the first time, enterprises can have a fully managed VMware private cloud as a service located wherever their users need it," said Scott Crenshaw, executive vice president, private clouds at Rackspace. "Rackspace Private Cloud Everywhere makes private cloud the optimal platform for even more enterprises and workloads. Customers receive public cloud-like services, with the ease of migration, security, performance and economic advantages of private clouds."

Red Hat Storage One is designed to provide more of a plug-and-play approach to the procurement, deployment, and performance tuning of software-defined storage, ushering in a new wave of enterprise storage to meet the varying demands of modern workloads. Red Hat Storage One is a platform of pre-engineered systems, created in close collaboration with Red Hat’s server hardware partners, that delivers tightly packaged workload-optimized storage solutions. The fulfillment and support is offered via Red Hat’s hardware partner ecosystem. Supermicro is the first Red Hat server partner offering a single part number for software, hardware, and support of the solution.

Zerto, an industry leader for IT resilience, announced today it now has a cross-selling agreement with Microsoft, meaning Zerto sales teams and channel partners are incentivized to co-sell and cross-sell Zerto’s IT Resilience Platform and Microsoft Azure, aligning its enterprise sales motion with Microsoft sales teams.

Enterprise customers quickly realize significant savings with Zerto and Azure by eliminating redundant recovery datacenters and hardware and automating their full environment recovery. With Zerto, Microsoft customers also benefit from a simple and quick way to adopt Azure and utilize their existing Microsoft Enterprise Agreements.

"Due to this new, symbiotic business relationship with Microsoft, we are now able to package Zerto and Microsoft Azure with combined services and support as a co-selling opportunity that will improve profits and cash flow for channel partners," said Peter Kerr, director of Global Alliances, Zerto. "Microsoft’s partners in the channel can now more easily benefit from Zerto’s technology and support, while Zerto’s channel partners benefit from easier access to Microsoft’s ecosystem, Azure technology and support."

Print management expert, ThinPrint, today announced the availability of its new product ThinPrint Mobile Print. The new software enables companies to integrate iOS and Android devices into their existing print infrastructure so that employees can easily access and use all current network printers. User authorizations are automatically inherited from the Microsoft Active Directory or from the print server and can be additionally extended or restricted as required for mobile users. ThinPrint’s close cooperation with the leading mobile device management (MDM) providers ensures seamless interaction for companies with enterprise mobility management (EMM) systems in use. The included secure pull-printing feature, which allows users to authenticate themselves directly at the printer, rounds off the solution perfectly.

Many companies use an MDM or EMM system to securely manage their mobile devices and distribute apps. However, if employees want to print with their iPads, iPhones or Android devices, they quickly reach the limits of mobile productivity. The new ThinPrint Mobile Print software is the solution. It can be integrated into EMM or MDM systems to enable secure mobile printing with iOS and Android devices. Employees can print from iOS and Android apps on their tablets and smartphones to any existing network printer in the enterprise, regardless of which printer models from which manufacturer are in use. The existing user rights are inherited from the Microsoft Active Directory (AD) or from the print servers but can be modified if required.

Unitrends announced today the release of a new solution targeted at VMware administrators – VM Backup Essentials (vBE). vBE converges enterprise-grade virtual backup software, ransomware detection, and fully integrated cloud storage options into a powerful, easy-to-use product that is aggressively priced at $105 per socket per year. 

As VMware Administrators scan the market for backup solutions, they’re faced with a barrage of offerings that only add complexity and cost as these solutions are not built to meet their specific needs. With vBE, they can turn to a solution fit for the enterprise, but simplified and priced specifically for the VMware Admin. With a focus on protecting the modern, highly virtualized datacenter against the latest downtime threats, including ransomware, vBE rejuvenates both the innovation and superior customer support that the VMware administrator deserves.