Segmenting customer databases helps improve email marketing campaigns
To get the most out of email marketing campaigns, businesses in New Zealand should make sure they consider who they are sending messages to.
Writing for Fresh Business Thinking, digital director of Blueleaf, Rob Smith said that it is important that firms don’t simply send communications to their full customer email address database.
"Just think for a second. Out of your few thousand people, are they really all meant to get the same message? Do they have the same characteristics, buying patterns or personalities? No they do not, far from it," he wrote.
Former Cisco engineer faces extradition to US over hacking charges
A one-time Cisco engineer who had sued his former employer, alleging it monopolised the business of servicing and maintaining Cisco equipment, has been charged by US authorities with hacking.
Peter Alfred-Adekeye, who left Cisco in 2005 to form two networking support companies, has been charged with 97 counts of intentionally accessing a protected computer system without authorisation for the purposes of commercial advantage, according to an arrest warrant. He faces 10 years in prison and a $250,000 fine if convicted on the charges.
Google Sells Its Mighty Cloud
Google is out to sell the world, and more computing power than most of us can imagine.
The company just announced what it calls “Earth Builder,” a cloud-based mapping service that gives companies secure access to the search giant’s petabytes of geographic data, upon which they can lay their own proprietary information and make maps and global models for internal corporate consumption. The product will be available in the third quarter, though Google is sounding out companies now.
Companies should remember the basics for protecting contact data
Many companies are neglecting to remember the basics of data protection in practices of address verification and validating email addresses, according to deputy information commissioner David Smith.
Mr Smith spoke at the Infosecurity Europe Event to say that he thought companies around the world were spending too much time focusing on technical security and not enough on data.
He blamed staff awareness and training for the failings in this area, v3 reported.
Feds To Shutter 100 Data Centers In ‘Cloud First’ Push
The Obama administration plans to shut down 100 data centers this year, and hundreds more in coming years, as the "cloud-first" approach to federal IT projects begins to take form.
Cloud Security
A prototype system allows companies that use cloud computing services to confirm that their data is safe from others using the same service provider. It can detect with 80 percent accuracy the presence of unauthorized processing on the same server; the rate of false positives is 1 percent. The system will notice both attackers and inappropriate data sharing.
Homomorphic Encryption
Craig Gentry is creating an encryption system that could solve the problem keeping many organizations from using cloud computing to analyze and mine data: it’s too much of a security risk to give a public cloud provider such as Amazon or Google access to unencrypted data.
The Cloud: Soft and Fluffy or a Serious Contender?
With what appears to be limitless storage options, for many the cloud is an attractive proposition. It offers savings to organisations looking to cut down the premium space they need to store data centres, and it can increase efficiency with data and applications shared over the internet. However, with questions still remaining over its security, how can organisations best utilise this exciting resource?
When you board an aeroplane you’re asked to buckle your seat belt and listen to an important safety announcement. The same is true before you propel your data down the runway and jet it into the cloud.
So, what’s in our safety demonstration:
Marketo Names Fergus Gloster Managing Director of Europe Middle East Africa
Marketo yesterday announced the appointment of Fergus Gloster as its managing director of Europe Middle East Africa (EMEA). Gloster will be in charge of revenue generation for the cloud computing company’s European operation, which includes sales, marketing, customer success, and renewals. He also will put together the Marketo EMEA team and oversee operations, including all revenue-generating activities.