Grazed from The Drum Opinion. Author: Matt Healy.
Innovation is, by definition, disruptive. Disruption, by definition, has a destabilising effect that challenges industry incumbents more than new entrants and challengers.
The information and communication technology (ICT) industries have propelled new entrants that have turned entire industries upside down, such as Amazon’s ongoing reshaping of publishing. But within the ICT industries themselves the idea of innovation has swept companies in and out of favour, from the displacement of IBM and the mainframe by the personal computer, to the subsequent challenges brought by the internet and the rise of new giants in Google and Facebook.
The latest force for revolution, the rise of cloud computing, has so far been seemingly embraced by all, even those who might have been expected to be in histories cross hairs. Phone companies, IT equipment builders and software developers from the copper era have had to respond to a world where cheap and reliable broadband means companies can "rent" software, applications and storage space, rather than owning it on their own servers. Australian operators like Macquarie Telecom, Fujitsu and Infoplex have thrown themselves at the cloud opportunities and are leading advocates…