Zynga readies ‘private cloud’ to run partners’ games
Zynga was once a big buyer of cloud computing services. Today, it’s becoming a seller.
In 2009, when FarmVille started taking off–it grew to 10 million daily active users in six weeks, 25 million in five months–the company began to lean heavily on rented resources to handle the load. Zynga used Amazon Web Services, and over time, shunted more and more of the day-to-day load of running its games to AWS. By January 2011, AWS was handling 80 percent of Zynga’s load. Only 20 percent was on servers that Zynga owned.
But at Zynga scale, using that infrastructure became inefficient, according to Zynga’s CTO of infrastructure, Allan Leinwand, who I spoke with earlier in February. And by inefficient, he means expensive..

