The three Cs of cloud computing
Ian Moyse, recently appointed UK sales director at web-based CRM vendor Workbooks.com, shares his perspective on the cloud.
Cloud is the big ‘C’ word in the channel right now, posing ‘C’onflict, ‘C’onfusion and ‘C’hallenges to the status quo. The IT industry is a fast-paced, constantly evolving beast, and yet the extraordinary speed at which cloud computing has come to dominate the landscape has caught many by surprise. On reflection, few would deny it was the Zeitgeist for 2011 and it’s likely to remain a much discussed topic in 2012.
We are seeing a channel landscape where partners are reporting a number of concerns around selling cloud, the key ones I have heard cited being; "I don’t want vendors to sell direct", "The margins are too low", "Where do I make service revenues?", "How do I make the transition to a different billing and commercial model?", "I want to bill my customer and not have the vendor doing it"…

