Cloud computing raises new ethics and sustainability questions
Just a decade ago, it would have been hard for all but the most tech-savvy to imagine the extent of cloud computing today. The cloud — what some are calling “the factory of the 21st century” — is a complex system of data centers worldwide that store, process and deliver information on demand over the Internet, providing users with resources, applications and information that they previously would have stored locally. The cloud, run by a network of IT service companies, Internet firms and telecommunications services providers, offers services to all of us, from banks and retailers to individuals like you and me. It is both real — requiring traditional inputs such as electricity — and virtual.
Throughout the history of corporate responsibility, a few megatrends have redefined how we think about the ethics of business. The outsourcing of manufacturing to places with low labor costs and lax regulations, for instance, led to a rise in consciousness about working conditions at supplier facilities. Or the increasing number of people living at the “base of the pyramid” (the now 2.5 billion people who exist on less than $2.50 per day) prompted companies to address global poverty while advancing business interests…

